Triumph International Japan campaign models Ayana Kaneda (L) and Misaki Tanabe display the ‘Super Cool Bra’ at the company’s headquarters in Tokyo on May 9, 2024. Promoted amid the forthcoming power shortage Japan will face in this summer, the cups of the bra are designed to mimic fish tanks filled with non-solid frozen gel, which after being left in a freezer for a few hours are to Cool the Cool while remaining soft at the same time.
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