Helen Mirren, the new face of L’Oreal Helen Mirren, the new face of L’Oreal As this world-exclusive picture shows, 69-year-old Dame Helen Mirren can today be revealed in this column as the newest face of L’Oreal. Dame Helen’s sparkling new role. The new face of L’Oreal – and how you can copy her ageless styleÂ* | Daily Mail Online