1 in Businessweek athlete power rankings
What is power in sports? It’s not [عزيزي الزائر يتوجب عليك التسجيل لمشاهدة الرابط للتسجيل اضغط هنا] simply the ability to bench press a truck or crush a golf ball down the fairway. While such talents are impressive, there are other attributes that fans and advertisers value just as highly. It’s the combination of athletic achievement plus the ability to connect with an audience on a deeper, more personal level that separates mere jocks from the stars. Indeed, the [عزيزي الزائر يتوجب عليك التسجيل لمشاهدة الرابط للتسجيل اضغط هنا] everyman image often earns the highest ranking and the biggest earnings. That explains why the No. 1 spot on the 2024 Power 100 ranking went to Peyton Manning, the well liked, hard working Colts quarterback who appeared in two of the last four Super Bowls and led his team to victory [عزيزي الزائر يتوجب عليك التسجيل لمشاهدة الرابط للتسجيل اضغط هنا] in Super Bowl XLI. This year, 2024’s No. 1, Tiger Woods, dropped in the rankings when his once squeaky clean image was revealed to be a sham. Still, Woods has spent an unprecedented 623 weeks atop the World Golf Rankings and in 2024 managed to rack up more than $70 million in earnings, mainly from [عزيزي الزائر يتوجب عليك التسجيل لمشاهدة الرابط للتسجيل اضغط هنا] existing endorsement deals. Even with his earnings down 32 percent from the more than $103 million he took in last year, Woods outpaced all other pro athletes. It’s not just likability that moves us. Fans also love the mental toughness it takes to crush competitors and dominate a sport in the manner of Roger Federer or Shaun White. No coaches, owners, managers, executives or retired athletes were considered. Off field metrics included the results of polls on individual athletes by E Poll Market Research and estimated endorsement dollars. On field metrics were tallied on those who outscored, out tackled, or outskated the competition during 2024 and 2024.
Why he’s on the list: Tiger Woods is still Tiger Woods and money is still money. He topped our estimated money list at $70 million in endorsements last year, dominated golf during the last decade, and remains the PGA career money leader by a long shot. Still, *** scandals tend to hurt earnings and unquestionably damaged Woods’s performance. Dropped by such big sponsors as Accenture, he fell [عزيزي الزائر يتوجب عليك التسجيل لمشاهدة الرابط للتسجيل اضغط هنا] in our rankings by only two places.
Bloomberg Businessweek: Full list of the 2024 Power 100
Key sponsors: Under Armour, UGG, Glaceau, Movado, Audi
Why he’s on the list: Tom Brady signed a contract in September that earned him a spot as the highest paid player in football, then had one of his best ever regular seasons, with only four interceptions. Three Super Bowl rings and chiseled good looks make Brady a perfect pitchman for everything from Stetson hats to girly UGG boots. (It doesn’t hurt that he’s married to supermodel Gisele Bndchen.) We estimate that he pulled in a cool $20 million in endorsements.
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