Use Press Releases to Boost Your SEO
Believe it or not, [عزيزي الزائر يتوجب عليك التسجيل لمشاهدة الرابط للتسجيل اضغط هنا] the good, old fashioned [عزيزي الزائر يتوجب عليك التسجيل لمشاهدة الرابط للتسجيل اضغط هنا] press release still has a place in today [عزيزي الزائر يتوجب عليك التسجيل لمشاهدة الرابط للتسجيل اضغط هنا] marketing strategies and not only that press [عزيزي الزائر يتوجب عليك التسجيل لمشاهدة الرابط للتسجيل اضغط هنا] releases can still attract major attention on the Web. But there just one question remaining: how, exactly?
Quite simply, when you launch a press release, you are able to include a link back to your Web site. Submitting this press release to a number of outlets sends out that link across the Internet. When sites like Google and Yahoo! see that you have more inbound links pointed your way, they more inclined to trust what on your Web site and post your site higher in their search engine results.
1. Send press releases to the right places. If you submit your press release to Press Releases Us, then there a good chance [عزيزي الزائر يتوجب عليك التسجيل لمشاهدة الرابط للتسجيل اضغط هنا] that your little chunk of promotional information won exactly attract a lot of intention.
2. [عزيزي الزائر يتوجب عليك التسجيل لمشاهدة الرابط للتسجيل اضغط هنا] Provide value. Let face it: not everyone is interested in what your press releases have to say about your company unless they actually provide some bit of value. If you have an interesting take on a popular trend like social media, or if you have new statistics to announce, your press release stands a much higher chance of garnering some attention.
3. Use inverted pyramid format. Any student of journalism is well aware of inverted pyramid: you give away your most valuable information up front because that where people pay the most attention. If you can attract more people with a powerful headline (more on that soon) and good information up front, you written a successful press release.
4. The headline is probably the most important element. If the title of this article were Releases, there a good chance you wouldn have found the prospect of reading it very enticing. But since the headline tells you how you boost your search engine rankings, there suddenly more incentive to click through and read what this press release thing is all about. Spend a lot of time crafting a solid headline for your press release.
Remember: your goal here is to generate some serious inbound links to your site. But you won get your press release published in as many outlets if it doesn at least have some value to readers. Focus on making and submitting a strong press release and you have a good number of inbound links in no time.
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